Our Story

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History   On September, 1991 the Infant’s Accessories and Furniture section in SM Department Store became a corporate entity under the name Nursery Care Corporation also known as Baby Company.  Primarily engaged in and carries on the business of trading all kinds of baby products. Since then, Baby Company has expanded and continues to open branches inside all SM Department Stores. Baby Company also opened stand-alone specialty stores in Rockwell Powerplant Mall in December 2000, The Podium in December 2002,  SM Cebu Mall in November 2010, SM Southmall in December 2010, SM City North Edsa, and The Block in September 2012. We also ventured inside some of the SM Hypermarket Stores like Mall of Asia, Bicutan, Muntinlupa, Sucat, Las Pinas, Pasig-Frontera, Mandaluyong, Taytay, Monumento, North EDSA-The Block, Fairview, Novaliches, Molino, Imus, Valenzuela, Marilao, Baliwag, Clark and Rosales.   Philosophy It is the company’s major thrust to provide our customers easy and convenient shopping for quality newborn and infant’s needs at reasonable prices. Baby Company offers a wide range of merchandise to match a newborn’s checklist – from nursing,  feeding and weaning essentials, clothes, toys, diapers and toiletries,  to furniture and carriers even educational media for the enhancement of the baby’s mental development.  We answer the needs of the busy and career oriented parents by providing them a one-stop easy shopping destination. Baby Company ,as the parent’s partner in rearing healthy, active and happy babies, provides tried and tested brand names for all you babies’ needs. Baby Company, the baby specialist in infant feeding, caring, playing, sleeping and learning.  
  • Star Baby 2016

    Star Baby 2016
  • Mom Card

    Mom Card