How to Join



Promo duration is from January 1 to December 31, 2017 in Baby Company outlets in all branches of The SM Store within the promo period.

  1. Subject to qualification requirements, babies who are 18 months old and below and of Filipino citizenship as of date of registration, are eligible to join Star Baby 2017.

  2. Parent or guardian of contestant must be a member of Mom Card, SM Advantage Card or SM Prestige. Name on registration form must be the same name on the Mom Card, SM Advantage Card or SM Prestige.

  3. For a minimum accumulated purchased worth P2,000.00 of any Baby Company items, with P500.00 inclusion of any PHILIPS AVENT and/or HUGGIES items (purchased within the promo period) at Baby Company in any The SM Store. Mom Card, SM Advantage Card or SM Prestige member is qualified to register for Star Baby 2017.

  4. Items purchased at SM Hypermarket/SM Supermarket branches as well as Baby Company specialty stores at the Power Plant Mall, SM Aura, SM City Fairview and SM City Cebu and SM Seaside City Cebu shall not be counted for purposes of computing the accumulated purchases.

  5. Customers must pre-register at any SM Store branch by filling out pre-registration log sheet to begin tracking of P2,000 qualifying amount. Information on the purchases is recorded through SM Advantage computer system.

  6. Upon reaching the qualifying purchase requirements, the registrant may fill out the Star Baby Registration Form from any sales personnel at Baby Company.

  7. The following must be placed in short brown envelope and dropped at the designated drop boxes in all Baby Company branches in all The SM Store nationwide.
    1. Filled out Star Baby Registration Form
    2. Certified True Copy of Baby’s Birth Certificate
    3. Letter of Authorization from parents or legal guardian
    4. Two (2) copies of baby’s best colored photos in 5R high resolution CD copy (at least 1MB), comprising of 1 close-up shot from head to shoulder and 1 full body shot of baby against plain white background (lying down, sitting or standing). The baby must be wearing a plain shirt, hence half naked photos or nappy shots will not be accepted. Photos of babies wearing any hat, head gear or costumes will not be accepted.

      Properly label the CD with baby’s name same as indicated in the registration form. Attach a print copy (2 photos in 1 short bond paper) for authentication purposes.
  8. Personal appearance of baby is required during submission of requirements for authentication purposes.

  9. Deadline for submission of entries are:

    Batch 1: March 31, 2017
    Batch 2: June 30, 2017
    Batch 3: September 30, 2017
    Batch 4: December 31, 2017

    All qualified entries from all Baby Company branches shall be immediately forwarded to Nursery Care Corporation Head Office for the determination of winner.

  10. All photos of babies representing their respective branches vie for the zonal area elimination.

    VISMIN (11 branches)
    Cebu, Seaside Cebu, Mandurriao, Delgado, Bacolod, Davao, Consolacion, Gensan, Lanang, CDO, DCO 2

    LUZON (22 branches)
    Baguio, Rosales, Tarlac, Pampanga, Clark, Baliwag, Marilao, Sta. Rosa, Lucena, Naga, Batangas, Lipa, San Pablo, Calamba, Dasmariñas, Rosario, Bacoor, San Fernando, Olongapo, Cabanatuan, Cauayan, Trece Martires,Molino, San Jose Del Monte

    METRO MANILA (22 branches)
    Aura, Fairview, Novaliches, North Edsa, Megamall, Taytay, Makati, Cubao, Marikina, Masinag, San Mateo, San Lazaro, Quiapo, Manila, Mall of Asia, Harrison, Bicutan, Sucat, Las Piñas, Sta. Mesa, BF Parañaque, East Ortigas

    Baby Company will pre-select a set of 20 quarterly finalists from the 3 regions, broken down per zone: 10 from Metro Manila, 5 from Luzon and 5 from Vismin.

  11. Twenty (20) finalists: 10 from Metro Manila, 5 from Luzon and 5 from VisMin will be selected at 3:00pm on the following dates at Nursery Care Corporation Head Office in the presence of a DTI Representative:

    Batch 1: April 17, 2017
    Batch 2: July 14, 2017
    Batch 3: October 13, 2017
    Batch 4: January 15, 2018

    Based on the following criteria:
    1. 25% Physical Built - Baby looks healthy and in prime physical condition
    2. 25% Complexion - Baby’s skin is clear and vibrant
    3. 50% Photo Appeal and Model Potential- Baby is attractive and has the potential to be a model
    4. 100% Total
  12. The Twenty (20) finalists will qualify for the online poll conducted through Baby Company’s Facebook Page App. To determine the Star Baby People’s Choice Winner per batch, an Online Poll will be conducted in seven (7) days per batch, on the following dates:

    Batch 1: April 18-24, 2017
    Batch 2: July 15-21, 2017
    Batch 3: October 14-20, 2017
    Batch 4: January 16-22, 2018

    12.1 Online Poll results will be used to determined the People’s Choice awardee, will be conducted for a period of seven (7) days from 7:00 am to 7:00 pm on the same dates above

  13. Anyone with a valid email address is eligible to register in the Baby Company Facebook Page App and participate in the Online Poll. Only One (1) vote per email address per day is allowed.

  14. The twenty (20) quarter finalists will be selected. Of the twenty (20) quarter finalists, three (3) will be chosen as regional winners. The selecting process will happen at 3:00 PM on the following dates at Nursery Care Head Office with the presence of a DTI representative.

    Batch 1: April 26, 2017
    Batch 2: July 24, 2017
    Batch 3: October 23, 2017
    Batch 4: January 24, 2018

  15. Based on the following criteria:
    1. 25% Physical Built - Baby looks healthy and in prime physical condition
    2. 25% Complexion - Baby’s skin is clear and vibrant
    3. 50% Photo Appeal and Model Potential - Baby is attractive and has the potential to be a model.
    4. 100% Total
  16. The judging will be witnessed by a DTI Representative. All scores and tally sheets will be submitted to DTI after the selection of winners.

  17. The decision of the Board of Judges is final and irrevocable with the concurrence from the DTI.


    • P1,000 worth of Baby Company Gift Certificates
    • P5,000 worth of Baby Company Gift Certificates
    There will be One (1) Star Baby Batch Winner per region (Metro Manila, Luzon VisMin). Each batch winner will win the following prizes:
    • P30,000 worth of Baby Company Gift Certificates
    • P 5,000 worth of Philips Avent items
    • P 5,000 worth of Huggies Items
    • P10,000 worth of Baby Company In-House Items

Gift Certificates will be in P100 denominations and will be valid one (1) year from date of issuance.


  1. All winners shall be notified via phone call, email and registered mail.
  2. To claim the prizes, parent/legal guardian of winner must present the following
    • One (1) valid government ID of registrant
    • Mom Card, SM Advantage or SM Prestige Card
    • Registered mail notification from Baby Company certifying that his/her baby is the winner
  3. Employees of Nursery Care Corporation and SM Retail Inc. and its affiliate companies, their advertising agencies and their relatives up to 2nd degree of consanguinity or affinity are not legible to join in the promotion.
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